About

Want to feel more confident about your business finances and better prepared to apply for funding? 

Strong financial skills can help you make better decisions, avoid costly surprises and unlock new opportunities. Whatever stage your business is at, join this workshop for practical tools you can start using straight away.

What you will learn: 

• Know your key numbers and how to manage your finances 
• Plan and manage your cash flow and funding requirements 
• Understand different funding types and sources to meet your needs 
• Know what financial information applications may require 
• Learn basic costing and pricing principles of your products and services 
• Explore where and how you sell your products and services and the impact on your business 
• Manage your marketing costs and effectiveness 

Expect hands-on activities, useful examples and practical guidance not just theory. You’ll have the opportunity to apply what you learn to your own business and identify your next financial steps. 

Is this workshop for you? 

This workshop is for artists, creative practitioners, freelancers and creative businesses at any stage who want to strengthen their financial understanding, improve day-to-day money management or become better prepared for funding applications. 

Finance does not have to feel intimidating. Through clear explanations, practical activities and relatable examples, Julie will help you understand the value of using your financials to running your business. Questions are welcome, and no previous financial knowledge is needed. 

Places are limited (to creatives/artists in the borough of Richmond upon Thames) 

About our host Julie Wong: 

Julie Wong is a qualified accountant and business growth mentor who helps business owners understand the story their numbers tell and use it to build a business that supports their ambitions. 

With over 30 years’ experience across FTSE-listed companies, SMEs and start-ups, Julie combines financial expertise with a practical understanding of how businesses work. 

Her experience includes one-to-one financial mentoring for creative businesses through the British Library’s Get Ready for Business Growth scale-up programme, Selby Trust and other council-funded programmes. She was also commissioned to create a series of finance webinars for children’s authors. 

She connects finance with marketing, operations and planning, helping artists, freelancers and creative businesses make sense of the business behind their creative work, from establishing sound foundations to improving profitability and planning for growth. 

Julie is known for bringing her energy in an engaging, supportive and relatable approach to her workshops, using practical exercises and relevant examples to help participants apply the learning to their own businesses. 

Whether you are starting out or running an established business, her aim is to help you build financial confidence and identify practical next steps to run your business with greater clarity.